I'm Madison McCallen, a versatile talent with expertise in modeling, rollerskating, and fitness. Based in Santa Monica, I bring a strong background in print, commercial, and TV projects. My unique hobbies—roller skating, gymnastics, pole fitness, pilates, and yoga—add a distinctive flair and dynamic energy to my work. My diverse skills and passion for creative expression make me a standout, ready to bring your vision to life.
Madison McCallen
Brands I've Worked With
Social Media Stats
With 30,000 dedicated followers, a 9% engagement rate, and a reach of 75,000 accounts, my Instagram offers brands a valuable platform for visibility and interaction. These metrics highlight a strong, active audience, making it an ideal opportunity for brands to enhance their reach and engagement. Collaborating with me ensures your brand will be showcased to a receptive and engaged community, maximizing marketing success.
30k
9%
75k
Followers
Engagement
Accounts reached
19% increase year over year
In the last 90 days
In the last 90 days
Print & Digital Work
ADIDAS + FARM RIO MODELING SHOOT
Modeling for the Farm Rio x Adidas collaboration feels like a seamless blend of my passions and personality. With a natural ease in front of the camera, I effortlessly showcase the vibrant synergy between Farm Rio's colorful Brazilian aesthetic and Adidas' sporty yet stylish designs. Incorporating my unique hobby of roller skating adds an authentic touch, infusing the photoshoot with dynamic energy and a sense of movement that mirrors the collection's ethos of active, joyful living. Each frame captures not just fashion, but a celebration of individuality and the spirit of adventure, making this collaboration a truly exhilarating experience.
ALO + BELLA CANVAS / STREET FLEECE CAMPAIGN
Modeling and roller skating for the ALO + BELLA CANVAS Street Fleece Campaign was an exhilarating experience that perfectly blended comfort and style. As I glided through urban settings in their chic, cozy fleece pieces, I showcased how effortlessly these garments move with an active lifestyle. The campaign highlighted the versatility and modern appeal of ALO + BELLA CANVAS's streetwear, emphasizing that you don't have to compromise on fashion while staying warm and comfortable. This dynamic shoot not only captured the essence of street style but also underscored the brand's commitment to high-quality, stylish, and functional clothing.
BACKBEAT CO.
Modeling for Backbeat Co. was an incredible experience where I had the opportunity to blend my passion for roller skating with streetwear fashion. I brought a unique twist to their collection, showcasing how effortlessly the edgy, sustainable styles of Backbeat Co. can be integrated into the vibrant, active lifestyle of roller skating. This fusion highlighted the versatility and modern appeal of their pieces, making a bold statement in both fashion and functionality.
70s INSPIRED SHOOT W/ SAM ROBINSON
Modeling for a 70s style shoot with photographer Sam Robinson was a thrilling opportunity to dive into the vibrant and iconic decade. With Sam's keen eye for capturing the essence of the era, I embraced the bold patterns, earthy tones, and retro silhouettes that defined 70s fashion. Channeling the spirit of the time, I brought a sense of nostalgia and authenticity to the shoot, effortlessly portraying the carefree and adventurous vibe of the 70s. This collaboration not only highlighted my versatility as a model but also celebrated the timeless appeal of vintage fashion.
PROMO MODELING
As a promo model for brands like Rabble Wine, Cotton Clothing Company, Time Machine Cannabis, and catering at celebrity events, I bring a dynamic and engaging presence to each unique setting. Representing Rabble Wine, I highlight the bold flavors and innovative spirit of their wines, creating memorable experiences for attendees. For Cotton Clothing Company, I showcase the comfort and style of their apparel, emphasizing their commitment to quality and sustainability. With Time Machine Cannabis, I embody the forward-thinking and modern approach of their products, connecting with consumers on a personal level. Catering at celebrity events, I ensure a seamless and elevated experience, interacting with high-profile guests and enhancing the brand's prestige. My versatility and enthusiasm make me an ideal ambassador for these diverse brands.
FARMER JOHN COMMERCIAL
Shooting a commercial for Farmer John was a delightful experience, where I had the chance to showcase the fun and camaraderie of summer days spent with friends. We brought the scene to life by roller skating together, capturing the carefree joy and excitement of the season. Enjoying Farmer John's delicious hot dogs added to the perfect summer vibe, as we laughed and shared memorable moments. This commercial highlighted not only the great taste of Farmer John's products but also the essence of togetherness and the simple pleasures of a sunny day with friends.
PEACE OF CAKE
Modeling for the Peace of Cake shop was a fun experience where I captured the essence of summer vibes through roller skating on the boardwalk. The shoot perfectly blended the playful and carefree spirit of the season with the shop's yummy and unique desserts. This portrayal not only highlighted the brand's vision but also celebrated the joy and freedom of summer days spent by the ocean with your favorite sweet treat.
